A pricing insights feature that empowers shoppers to make smarter choices by highlighting when groceries are cheaper than average.
TIMELINE
TIMELINE
10 Weeks, Summer 2025
10 Weeks, Summer 2025
10 Weeks, Summer 2025
ROLE
ROLE
Product Design Intern
Product Design Intern
TEAM
TEAM
Grocery & Retail
Grocery & Retail
TOOLS
TOOLS
Figma, dScout
Figma, dScout
Data Accuracy & Availability
Price comparisons depend on real-time and historical data across multiple stores.
Brand Transparency
We couldn't legally show many of the brands name and logo, making it challenging to show comparison.
UI Real Estate & Density
Adding a “Low Price” or “Great Price” badge had to be visually lightweight but still noticeable.
Market Regional Differences
Insights had to scale across different marketplaces.
Constraints
User Problem
User Problem
User Problem
Consumers perceive groceries on Uber Eats as overpriced due to the lack of clear price benchmarks.
This perception creates a significant barrier to adoption and trust, even in cases where Uber Eats prices are aligned with or lower than competitors.
Solution
Surface market comparison features to help consumers confidently recognize value.
By highlighting when an item is priced lower than usual or compared to nearby stores, the feature reduces second-guessing, builds trust, and supports smarter decision-making.
Messaging Framework
Messaging framework was the biggest challenge.
I collaborated with content design to refine terminology like Low Price and Great Price so they felt clear and trustworthy, while also helping define which pricing strategies users actually wanted to see. Through multiple rounds of testing and iteration, we created a framework that paired the right message with the right logic that users wanted to see when comparing prices.
Validating
Then I A/B tested these two messaging frameworks.
I tested with 8 users to understand their expectations when encountering Low Price labels. The goal was to validate the concept and refine how these insights should be framed to maximize clarity.
Solution
Surface market comparison features to help consumers confidently recognize value.
By highlighting when an item is priced lower than usual or compared to nearby stores, the feature reduces second-guessing, builds trust, and supports smarter decision-making.
Messaging Framework
Messaging framework was the biggest challenge.
I collaborated with content design to refine terminology like Low Price and Great Price so they felt clear and trustworthy, while also helping define which pricing strategies users actually wanted to see. Through multiple rounds of testing and iteration, we created a framework that paired the right message with the right logic that users wanted to see when comparing prices.
Validating
Then I A/B tested these two messaging frameworks.
I tested with 8 users to understand their expectations when encountering Low Price labels. The goal was to validate the concept and refine how these insights should be framed to maximize clarity.
Constraints
Constraints
Data Accuracy & Availability
Price comparisons depend on real-time and historical data across multiple stores.
Brand Transparency
We couldn't legally show many of the brands name and logo, making it challenging to show comparison.
UI Real Estate & Density
Adding a “Low Price” or “Great Price” badge had to be visually lightweight but still noticeable.
Market Regional Differences
Insights had to scale across different marketplaces.
Solution
Surface market comparison features to help consumers confidently recognize value.
By highlighting when an item is priced lower than usual or compared to nearby stores, the feature reduces second-guessing, builds trust, and supports smarter decision-making.
Messaging Framework
Messaging framework was the biggest challenge.
I collaborated with content design to refine terminology like Low Price and Great Price so they felt clear and trustworthy, while also helping define which pricing strategies users actually wanted to see. Through multiple rounds of testing and iteration, we created a framework that paired the right message with the right logic that users wanted to see when comparing prices.
Validating
Then I A/B tested these two messaging frameworks.
I tested with 8 users to understand their expectations when encountering Low Price labels. The goal was to validate the concept and refine how these insights should be framed to maximize clarity.
Adding Motion
After validation, delightful UX was introduced through animations.
Subtle animations created moments of delight while staying functional. Balancing clarity with a click glance for a seamless shopping experience.
Adding Motion
After validation, delightful UX was introduced through animations.
Subtle animations created moments of delight while staying functional. Balancing clarity with a click glance for a seamless shopping experience.
Final Design
Compare your grocery prices with other stores within your vicinity.
The final designs introduce market comparison, allowing users to see how Uber Eats grocery prices stack up against nearby stores — tackling the perception of higher costs, building trust, and encouraging more confident purchasing decisions.
Reflection
Smooth Scroll
This will hide itself!
This will hide itself!
Smooth Scroll
This will hide itself!
This will hide itself!
Smooth Scroll
This will hide itself!
This will hide itself!
Final Design
Compare your grocery prices with other stores within your vicinity.
The final designs introduce market comparison, allowing users to see how Uber Eats grocery prices stack up against nearby stores — tackling the perception of higher costs, building trust, and encouraging more confident purchasing decisions.
Adding Motion
After validation, delightful UX was introduced through animations.
Subtle animations created moments of delight while staying functional. Balancing clarity with a click glance for a seamless shopping experience.
Final Design
Compare your grocery prices with other stores within your vicinity.
The final designs introduce market comparison, allowing users to see how Uber Eats grocery prices stack up against nearby stores — tackling the perception of higher costs, building trust, and encouraging more confident purchasing decisions.
Reflection
Access Required
Due to NDA, I can only share a high-level overview of my work at Uber. This project is intended solely for professional viewing.
To request access, please email queenie2000824@gmail.com
Access Required
Due to NDA, I can only share a high-level overview of my work at Uber. This project is intended solely for professional viewing.
To request access, please email queenie2000824@gmail.com
Access Required
Due to NDA, I can only share a high-level overview of my work at Uber. This project is intended solely for professional viewing.
To request access, please email queenie2000824@gmail.com